What is the difference between Remarketing and Retargeting

Remarketing and Retargeting, Sound’s same, Isn’t it??? Since they almost sound the same, Many PPC advertisers mistake the terms remarketing and retargeting interchangeably. But, these are two different online strategies and it’s crucial to know the difference if you’re are an advertiser and use both of them effectively. We can say that remarketing and retargeting basically use different channels and […]