Marketing Automation – What is it? – It’s Features

What is Marketing Automation?   Using software to automate marketing tasks is Marketing automation. With the help of marketing automation, you can target your potential customers, and convert them into sales. It automates tasks that bring the potential customer to the point where they can be directly contacted by the sales department for conversion and starting an ongoing relationship. Most […]

Tags:

Why Programmatic Ads are evolving | Google Ads v/s Programmatic

Programmatic ads v/s Google Ads     Few of us know about Programmatic Ads. But, almost all of us know about Google Ads but very few of us know that Google Adwords now known as Google Ads appeared as early as 2000. In the early stage of Google Ads, advertisers were having the authority to target ads with keywords. Determination […]

Tags:

What is the difference between Remarketing and Retargeting

Remarketing and Retargeting, Sound’s same, Isn’t it??? Since they almost sound the same, Many PPC advertisers mistake the terms remarketing and retargeting interchangeably. But, these are two different online strategies and it’s crucial to know the difference if you’re are an advertiser and use both of them effectively. We can say that remarketing and retargeting basically use different channels and […]

Tags:

Top 5 Key Benefits of SEO

  Creating long-term brand awareness, reaching the target audiences, and earn more profit, is all that a business is looking for. SEO helps business owners to rank their website higher in search engines, which result in more qualified potential customers to their sites and increment in conversion rates too as search engine users are more likely to visit a site […]

Tags: